‍Revolutionizing Fuel Management: Designing the Benzina Customer Portal for Enhanced B2B and B2C Engagement

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Under a Non-Disclosure Agreement, only non-sensitive images and information that do not compromise the client or product have been shared.
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Description of the Project

The project involved developing an internal tool for Benzina admins to manage the comprehensive loyalty and fuel card program for B2B and B2C customers. This tool offers an integrated platform for customers to enjoy discounts and maintain a comprehensive record of their fuel expenses across all vehicles. The Benzina card functions like a payment card, allowing users to top up and pay for their purchases, with the added convenience of controlling fuel expenses and recharging the card at any Benzina station or via bank transfer.

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Main Goal of the Project

• Streamline and highlight key benefits and functionalities for users.
• Define and design a Minimum Viable Product (MVP) scope for timely and budgeted design implementation.
• Design an intricate Customer Portal application for ORLEN Benzina - Tankarta, facilitating the operation of B2B fuel cards for vehicle fleets and B2C customers.

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Responsibilities

• Analyzing complex internal processes to map out user scenarios and pain points.
• Leading workshops to pinpoint client needs, current product experiences, and set strategic project goals.
• Establishing long-term product success strategies, identifying project risks, and defining success metrics.
• Developing proto personas to encompass all essential user stories required by the application.
• Prioritizing key features based on persona needs and device compatibility.
• Designing comprehensive wireframes and prototyping the entire solution.
• Iteratively developing new screens and features, while consistently presenting progress to stakeholders.
• Collaborating with technical teams to address functional aspects of the app.
• Writing extensive technical documentation for the application, covering user functionality and distinct portal sections for different customer types.

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Limitations

• Constraints posed by existing systems and their influence on the new app's capabilities.
• Security considerations, particularly in authorization and payment processes.
• Lack of user validation opportunities for the final solution prior to implementation.

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Process

1. Conducting thorough research and workshops to understand user needs and internal processes.
2. Creating detailed proto personas and wireframes to guide the design process.
3. Collaborating with stakeholders and technical teams to refine features and functionalities.
4. Developing and testing the user interface, focusing on intuitive design and ease of use.
5. Writing comprehensive technical documentation to guide development and future enhancements.
6. Presenting final designs and prototypes to the project board for approval.

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Outcomes

• Delivered a fully designed and prototyped application on time and within budget.
• Developed detailed proto personas addressing specific user needs, jobs, and pain points.
• Produced exhaustive technical documentation to facilitate development and future scaling.
• Established long-term goals and metrics for ongoing product success and risk management.

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Live Acquisition Web

Check out the acquisition site: Benzina Tankarta‍

The internal application is only for Benzina admins or B2C customers.