The project involved a digital overhaul of the Kreativní Česko platform for the Ministry of Culture. This encompassed the Celostátní Galerie Kreativců - a publicly accessible, free online database for creative professionals across the Czech Republic.
UX Design & Strategy
Revitalizing the Creative Sector: A Digital Transformation for Kreativní Česko and the Ministry of Culture
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Description of the Project
The project involved a digital overhaul of the Kreativní Česko platform for the Ministry of Culture. This encompassed the Celostátní Galerie Kreativců - a publicly accessible, free online database for creative professionals across the Czech Republic. The platform serves as a crucial tool for the Kreativní Vouchery program, facilitating financial support and collaboration between SMEs and creative service providers.
Kreativní Česko itself stands as a hub for culturally creative entities and artists, functioning independently from public funding sources. It encompasses a broad spectrum of profitable creative sectors, from audiovisuals to traditional crafts, and aims to bolster the creative economy through state strategies and substantial financial backing.
Kreativní Česko is a platform supporting culturally creative entities and artists. It encompasses a wide array of economic activities within the broader cultural and creative sector. Unlike other cultural areas, these activities are not dependent on public funding and are more than 50% financially self-sufficient. The sectors included under Kreativní Česko are diverse, ranging from audiovisuals, music, books, and print, to advertising, architecture, design, fashion, traditional and artistic crafts, as well as certain areas of performing arts, visual arts, and cultural heritage.
The platform represents a significant part of the modern creative economy, highlighting the potential for profit generation within these sectors. Kreativní Česko brings together officials, politicians, managers, and experts to discuss creating spaces for creativity, such as creative hubs and centers. It plays a pivotal role in leveraging the potential of cultural and creative industries, backed by ambitious strategies and significant funding from the National Recovery Plan. This revolutionary opportunity presents both challenges and the necessity for collaboration to harness the creative sector's full potential.
Celostátní galerie kreativců - Phase 1
Main Goal of the Project
Redesign and restructure the Kreativní Česko website with a new information architecture.
Employ agile collaboration methodologies to align expectations and strategize the website's development.
Ensure timely delivery in phases:
Phase 1: Desing, develop and launch a new webiste Celostátní Galerie Kreativců.
Phase 2: Design, develop and launch a new website and information archicture for Kreativní Česko.
Nationwide directory of creatives (Celostátní galerie kreativců)
My responsibilities
Leading and facilitating workshops in collaboration with the Ministry of Culture to tackle this complex initiative.
Taking ownership and leadership in the design outputs of the project.
Conducting extensive user research and interviews to inform design decisions.
Performing UI and UX audit for the Celostátní galerie kreativců and Kreativní Česko.
Developing a comprehensive UX strategy and fostering team collaboration.
Creating detailed wireframes and new information architecture for Kreativní Česko.
Designing user-friendly and visually appealing interfaces for both platforms.
Collaborating closely with graphic designers and developers to ensure a unified vision.
Presenting our recommendations and design decisions effectively.
Ensuring a smooth handoff process to the UI design and development teams.
Strategic workshop template I used
Limitations
Working with a small team under tight time constraints.
Limited availability of the Ministry team due to concurrent responsibilities with the voucher program.
Process
Requirement Analysis: Initiated by gaining a deep understanding of project goals.
Workshop Facilitation: Led workshops to align the Ministry's vision with practical design strategies.
Agile Methodology Application: Adopted agile practices for flexible and iterative development.
User-Centric Design Approach: Conducted user research, informing the design process with real user insights.
Strategic Design Execution: Managed the end-to-end design process, from wireframes to final designs.
Effective Team Collaboration: Ensured cohesive working relationships between all project stakeholders.
Timely Project Phases: Adhered to a phased approach, meeting critical deadlines.
Figma design file for Kreativní Česko
Outcomes
Successfully met project deadlines and budget constraints, delivering the project on time.
Launched a dedicated website for the Celostátní Galerie Kreativců, enabling immediate use of Kreativní Vouchery.
Seamlessly gathered requirements and experiences from IDU team and aligned the requirements with the Ministry team.
Delivered a new design and structure for Kreativní Česko based on data, user research, and newly integrated functionalities.
Hundreds of creatives were able to get their financial support from the Ministry and work on the projects with more money.
Wireframes - On the left side is a old homepage, on the right side new homepage
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