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Product design
& design leadership
I’m a Design Lead and Product Designer with over 10 years of experience developing design teams, processes, and data-driven products. By combining human-centred design with business strategy and AI-driven innovation, I help organisations scale their design operations, embed research and systems thinking, and build products that are usable, measurable, and meaningful. My experience spans research, value proposition design, and creation of new products from concept to market launch.
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Aichler Martin
Runecast logo
SKODA logo
BENZINA logo
O2 logo
METROSTAV logo
Raiffeisen Bank
CSOB logo
Ministerstvo kultury
Inline Manual
BOOTIQ logo
Bohušovická mlékarna
OREA logo
Runecast logo
SKODA logo
BENZINA logo
O2 logo
METROSTAV logo
Raiffeisen Bank
CSOB logo
Ministerstvo kultury
Inline Manual
BOOTIQ logo
Bohušovická mlékarna
OREA logo
I help organizations scale their
design operations, embed research and systems thinking, and build products that are
usable, measurable, and meaningful.
51
Projects
10
Years in industry
My expertise helps organizations achieve their business goals by implementing effective design strategies that enhance user satisfaction, innovate design practices, and deliver end-to-end product design.
About me
Services I provide
end-to-end product design
UX Strategy & User Research
Google Design Sprint certificate Jake Knapp
FACILITATION & Process mapping
Design Systems & OPERATIOnS
Featured works
Kreativní Česko
UX Design & Strategy
01/04
Website & NFT collection for ŠKODA AUTO
UX Design & Strategy
02/04
ORLEN's Benzina Customer Portal Tankarta
Product design
03/04
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Experiences & tools
Design Lead / Kuoni Tumlare
Apr 2023 - present
Senior UX designer / Kuoni Tumlare
Jan 2023 - Apr 2023
Founder & Product designer / Meta Exponential
Mar 2022 - Mar 2025
Senior Designer & Team Lead / BOOTIQ
Mar 2022 - Oct 2023
Senior UX designer / Runecast
Feb 2020 - Jan 2022
Medior UX designer / Inline Manual
Nov 2018 - Dec 2019
Freelancer & Business owner
Sep 2017 - currently
UX & Graphic Designer / Onii Systems
May 2015 - Aug 2017
Graphic Designer / Print studio Liška
Apr 2014 - Apr 2015
Testimonials
Martin was honestly one of the best leaders I've had the chance to work with. As Design Team Lead at Kuoni Tumlare, he brought this incredible calm and professionalism, especially in challenging situations, which inspired all of us to stay focused and motivated. His feedback was always on point—supportive, insightful, and it pushed me to do my best work without ever feeling judged. Martin created such a positive team environment where everyone felt heard and valued. I couldn't have asked for a better mentor and guide
- Nina Varaniová, Senior Designer at Kuoni Tumlare
Client testimonial
“Martin is above all a great person, very respectful, fun and interesting. Professionally, he has a great work ethic, is reliable, responsive and diligent. He is able to identify requirements, organize research workshops and pull in the resources needed for any design he is tasked with. Martin has a great understanding of UX best practices, dos and don'ts and and closely follows new trends.”
- Aylin Sali, CTO, Co-Founder at Runecast
Client testimonial 2
“I had the honour of working with Martin
for several years and I am extremely fond of them. He approached every opportunity as a professional, and he finished his job only when he was sure he found the best possible solution."”
- Petr Böhme, CMO Onii Systems
Client testimonial 3
“I experienced first hand, Martin is a very skilled and highly motivated UX designer - detail-oriented, delivering clear designs, combining a result-driven attitude with formidable communication skills, working very closely together with frontend developers and the team.”
- Nikolai Bader, Frontend Developer at Runecast
Find out more
Learn more about me or explore my portfolio of previous work.
About Martin
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